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Privacy Policy
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Privacy Policy
PRIVACY POLICY REGARDING THE PROCESSING OF PERSONAL DATA OF CUSTOMERS AND USERS PURSUANT TO THE “ACT ON THE PROTECTION OF PERSONAL INFORMATION” (APPI)
A. Personal Information Controllers
- Peuterey S.r.l. with registered office in Via Tortona, 31 - 20144 - Milan (MI), privacy@peuterey.it (hereinafter "Peuterey")
and
- Digital Boite S.r.l. with registered office at Via Cusani, 5 - 20122 - Milan, dpo@digitalboite.com (hereinafter "DB")
(hereinafter, jointly, the "Personal Information Controllers" or “PICS”), are aimed to respect the Act on the Protection of Personal Information (APPI) and, therefore, provide you with the following information on the collection, use, disclosure and processing of your personal information carried out through the website www.peuterey.com (hereinafter "Site").
In particular:
- Peuterey is the Personal Information Controller “PIC” of the personal data processed for purposes of navigation and maintenance of the Site. Peuterey also acts as autonomous PIC of personal data processed for marketing and profiling purposes;
- DB is the PIC of personal data processed for purposes of sales, billing, payment and delivery of products purchased through the Site;
- Peuterey and DB are PICS with respect to personal data processed for the fulfillment of commercial activities preparatory or consequent to the sale, consisting of sales planning (requirements, related logistics, etc.), analysis of commercial results, catalog management, after-sales service, returns management, reporting activities and definition of commercial policies.
B. Data Protection Officer (DPO)
Peuterey and DB have respectively appointed a Data Protection Officer (DPO):
- Peuterey's DPO is available at dpo@peuterey.it;
- DB's DPO is available at the e-mail address dpo@digitalboite.com .
C. Categories of data processed
Depending on the purposes pursued, PICs may process personal data (hereinafter the "Data") listed herein by way of example but not limited to:
- Personal Data: first name, last name, date of birth, gender;
- Contact Data: telephone number, e-mail address;
- Authentication data: e-mail address, password;
- Shipping information: home address, residential address, any additional addresses useful to deliver the order;
- Information related to purchases made: item, size and color, price, date the sale takes place, expense incurred;
- Data related to the customer's profile and preferences: data related to purchasing habits;
- Data related to geographical location ("Storelocator" service): IP address;
- Data related to loyalty programs: points, discounts;
- Browsing data: data collected when you visit and consult the Site including through cookies or other tracking technologies. For more information on the processing of your data through such technologies, please refer to Cookie [P4I1.1]Policy.
Any additional data disclosed to take advantage of specific services offered by Peuterey.
D. Scope, purpose of processing and retention period of the Data
PIC Scope Purpose Data retention Peuterey Provision of sales services and any additional services requested by customers Execution of a contract to which the data subject is a party Data relating to purchases will be retained for the time necessary for the execution of the contract inherent to the services offered to you, and in any case no longer than 10 (ten) years Peuterey Management of after-sales services and support to customers, such as support services on payments, shipments, returns and refunds and requests for information and assistance Execution of a contract to which the data subject is a party Data processed for the purpose of providing a service you have requested will be retained for as long as necessary to perform the service.
Regarding after-sales service and returns management, the Data required to handle your requests will be kept until the request is fulfilled and for an additional period of 6 (six) monthsPeuterey and Digital Boite Delivery of commercial activities following the sale, such as sales analysis and related reporting. The achievement of the legitimate interest of the PICs. Data related to sales analysis activities are retained for 3 (three) years Peuterey and Digital Boite Provision of business activities preparatory or consequent to the sale, such as after sales services (including customer support and returns management) Execution of a contract to which the data subject is a party Data will be retained until the request is fulfilled and for an additional period of 6 (six) months Peuterey Allowing the use of the online store and its services, including registration to the same and viewing the catalog of products sold therein Execution of a contract to which the data subject is a party Data collected for Site registration purposes will be retained until you request to revoke your registration unless closed by Peuterey due to user inactivity exceeding 5 (five) years Peuterey Management of administrative, tax and accounting obligations imposed by law Fulfilling a legal obligation to which the PIC is subject Data processed to comply with legal obligations will be retained in accordance with the timeframes provided for by applicable regulations, including the ten-year retention obligation for accounting records Peuterey Operational management of navigation and security of the Site The achievement of the legitimate interest of the PIC Please refer to the specific Cookie Policy for cookie data[P4I2.1] Peuterey Use of the Storelocator service, which consists of locating the nearest physical store based on your current location Free, specific, informed, unambiguous and revocable consent of the data subject Data will be retained until you request to revoke consent Peuterey Prevention of abuse and fraud The achievement of the legitimate interest of the PIC The Data will be retained as long as necessary for the prevention and detection of fraudulent conduct, and in any case no longer than the statute of limitations provided by law for payment fraud offenses, or until the expiration of the time limits for contesting transactions provided by applicable industry regulations and payment circuit regulations Peuterey Establishment, exercise or defense of a right in court and out-of-court debt collection The achievement of the legitimate interest of the PIC The Data will be retained for the entire duration of the debt collection action and in the case of judicial litigation, for the entire duration of the same, until the time limits for appeal actions are exhausted Peuterey Marketing activities through the sending of communications of a commercial nature on products and services (news, new arrivals, exclusive, offers and promotions) by telematic means - such as newsletters and e-mails with invitations and commercial communications - and traditional means, such as paper mail Free, specific, informed, unambiguous and revocable consent of the data subject Data will be retained until you request to revoke consent Peuterey Profiling activities of registered users through the use of Data provided by them in the use of services (including those related to purchases) and browsing Data on the online store in order to send and/or show promotional messages in line with the user's profile as well as to improve the experience on the site Free, specific, informed, unambiguous and revocable consent of the data subject Data are retained until consent is revoked and profiling activities will refer to the detail of purchases referable to the last 24 (twenty-four) months
D. Scope, purpose of processing and retention period of the Data
PIC Scope Purpose Data retention Peuterey Provision of sales services and any additional services requested by customers Execution of a contract to which the data subject is a party Data relating to purchases will be retained for the time necessary for the execution of the contract inherent to the services offered to you, and in any case no longer than 10 (ten) years Peuterey Management of after-sales services and support to customers, such as support services on payments, shipments, returns and refunds and requests for information and assistance Execution of a contract to which the data subject is a party Data processed for the purpose of providing a service you have requested will be retained for as long as necessary to perform the service.
Regarding after-sales service and returns management, the Data required to handle your requests will be kept until the request is fulfilled and for an additional period of 6 (six) monthsPeuterey and Digital Boite Delivery of commercial activities following the sale, such as sales analysis and related reporting. The achievement of the legitimate interest of the PICs. Data related to sales analysis activities are retained for 3 (three) years Peuterey and Digital Boite Provision of business activities preparatory or consequent to the sale, such as after sales services (including customer support and returns management) Execution of a contract to which the data subject is a party Data will be retained until the request is fulfilled and for an additional period of 6 (six) months Peuterey Allowing the use of the online store and its services, including registration to the same and viewing the catalog of products sold therein Execution of a contract to which the data subject is a party Data collected for Site registration purposes will be retained until you request to revoke your registration unless closed by Peuterey due to user inactivity exceeding 5 (five) years Peuterey Management of administrative, tax and accounting obligations imposed by law Fulfilling a legal obligation to which the PIC is subject Data processed to comply with legal obligations will be retained in accordance with the timeframes provided for by applicable regulations, including the ten-year retention obligation for accounting records Peuterey Operational management of navigation and security of the Site The achievement of the legitimate interest of the PIC Please refer to the specific Cookie Policy for cookie data[P4I2.1] Peuterey Use of the Storelocator service, which consists of locating the nearest physical store based on your current location Free, specific, informed, unambiguous and revocable consent of the data subject Data will be retained until you request to revoke consent Peuterey Prevention of abuse and fraud The achievement of the legitimate interest of the PIC The Data will be retained as long as necessary for the prevention and detection of fraudulent conduct, and in any case no longer than the statute of limitations provided by law for payment fraud offenses, or until the expiration of the time limits for contesting transactions provided by applicable industry regulations and payment circuit regulations Peuterey Establishment, exercise or defense of a right in court and out-of-court debt collection The achievement of the legitimate interest of the PIC The Data will be retained for the entire duration of the debt collection action and in the case of judicial litigation, for the entire duration of the same, until the time limits for appeal actions are exhausted Peuterey Marketing activities through the sending of communications of a commercial nature on products and services (news, new arrivals, exclusive, offers and promotions) by telematic means - such as newsletters and e-mails with invitations and commercial communications - and traditional means, such as paper mail Free, specific, informed, unambiguous and revocable consent of the data subject Data will be retained until you request to revoke consent Peuterey Profiling activities of registered users through the use of Data provided by them in the use of services (including those related to purchases) and browsing Data on the online store in order to send and/or show promotional messages in line with the user's profile as well as to improve the experience on the site Free, specific, informed, unambiguous and revocable consent of the data subject Data are retained until consent is revoked and profiling activities will refer to the detail of purchases referable to the last 24 (twenty-four) months Digital Boite Online product sales, order taking, product delivery, collection and invoicing Execution of a contract to which the data subject is a party
Fulfilling a legal obligation to which the PIC is subjectThe Data related to purchases will be retained for the time necessary for the execution of the contract inherent to the services offered to you, and in any case no longer than 10 (ten) years.
The Data processed to fulfill legal obligations will be kept according to the timeframes provided for by the applicable legislationDigital Boite Management of administrative, fiscal and accounting obligations imposed by law Fulfilling a legal obligation to which the PIC is subject Data processed to fulfill legal obligations will be retained in accordance with the timeframes provided by applicable regulations, including the ten-year retention obligation for accounting records Digital Boite Prevention of abuse and fraud The achievement of the legitimate interest of the PIC The Data will be retained as long as necessary for the prevention and detection of fraudulent conduct, and in any case no longer than the statute of limitations provided by law for payment fraud offenses, or until the expiration of the time limits for contesting transactions provided by applicable industry regulations and payment circuit regulations Digital Boite Establishment, exercise or defense of a right in court and out-of-court debt collection The achievement of the legitimate interest of the PIC The Data will be retained for the duration of the debt collection action and in the case of judicial litigation, for the entire duration of the same, until the time limits for the appeal actions are exhausted
E. Provision of Data
The provision of Data is necessary in order to provide services to the users; therefore, failure to provide them does not allow their provision.
It is understood that certain data will be collected and/or processed only with the consent of the data subject, in particular for the purpose of marketing, profiling and taking advantage of the "Storelocator" service. Failure to provide such consent will preclude the pursuit of the related marketing, profiling and "Storelocator" purposes, but will not affect your ability to register with the Site or to take advantage of the services rendered on a contractual basis.
The computer systems and software procedures used to run the Site acquire, during their normal operation, certain personal data whose transmission is implicit in the use of Internet communication protocols.
This information is not collected to be associated with identified data subjects, but by its very nature could, through processing and association with data held by third parties, allow users to be identified.
Among the information that may be collected are IP addresses, the type of browser or operating system used, addresses in URI ("Uniform Resource Identifier") notation, the domain name and addresses of the websites from which the access or exit was made (referring/exit pages), the time the request was made to the server, the method used and information on the response obtained, further information on the user's browsing (see also the section on cookies) and other parameters relating to the user's operating system and computer environment.
This same data could, also be used to identify and ascertain responsibility in case of any computer crimes against the Site.
F. Recipients of the Data
The Data will be processed by:
- a) employees and collaborators authorized to collect and process your Data;
- b) third parties that assist PICS in activities like shipping, mailing promotional material, market research, customer satisfaction surveys, management and maintenance of computer systems;
- c) third parties that assist PICS provide legal or tax advice and assistance and companies handling payments made by debit or credit card;
- d) supervisory and control authorities or other entities, public or private, entitled to request the Data.
The full list of third parties can be requested in writing to the addresses indicated in paragraph A.
Data is processed by personnel who have been duly trained. The databases are protected by high levels of security through the use of techniques such as encryption and strict access procedures.
G. Transfer of Data outside Japan
Your Data will be transferred to the European Economic Area (Italy).
The transfer of Data to Italy will ensure a level of data protection equivalent to that provided within Japan.
H. Rights of data subjects
By contacting the e-mail addresses indicated in paragraph A, you may request from the PICS access to the Data concerning you, their deletion, the rectification of inaccurate Data, the integration of incomplete Data, the restriction of processing in the cases provided for by the applicable privacy legislation.
You have the right to revoke the consent given at any time.
You may at any time change/update your Data and the consents to the processing thereof by logging into your personal account, or by sending an e-mail to privacy@peuterey.it or, alternatively, to privacy@digitalboite.com.
You have, in addition, the right to lodge a complaint with the Personal information Protection Commission (PPC) or the competent judiciary authority.
Last update: March 2026