News & Press: discover the Peuterey world

Peuterey Summer Camp

Questa estate Peuterey ha scelto di supportare concretamente chi vive la sfida quotidiana di conciliare lavoro e famiglia attraverso il "Peuterey Summer Camp". Il progetto ha coinvolto i genitori che lavorano in azienda, prevedendo il rimborso integrale delle quote di iscrizione ai centri estivi dei propri figli. Con l’attivazione del "Peuterey Summer Shuttle", inoltre, ha permesso loro di accompagnare i bambini in azienda e ritrovarli lì al termine della giornata lavorativa, semplificando la gestione degli spostamenti e della quotidianità familiare.

Peuterey Plurals x Tony Effe

For the launch of the new Peuterey Plurals x Tony Effe collection, Peuterey’s Flagship Store in Milan turned into a bold and iconic space. Guests had the chance to preview the capsule collection by Tony Effe, and to enjoy with him this exclusive event, combining fashion, music and creative experimentation.

Ciasa Lorenzi | Peuterey

Peuterey signs a collaboration with the iconic Hotel Ciasa Lorenzi in Cortina d’Ampezzo. In this elegant and historic location in the heart of the Dolomites, Peuterey will dress the staff and create customized gadgets that will enrich the hotel’s spaces. The iconic Trilogy logo will be featured in a consistent and distinctive way, contributing to an exclusive experience. A project that strengthens the brand’s presence in high-end hospitality, ahead of the 2026 Winter Olympics.

ACF Fiorentina x Peuterey

Peuterey has become Official Fashion Partner of ACF Fiorentina, for the three upcoming seasons, starting in 2025-2026, by creating the formal uniforms for the men and women’s teams, the technical staff and executives. This partnership celebrates Tuscan excellence, by combining fashion and sport with values shared by both, such as style, responsibility and ambition. It also expresses the deep link with this territory, and pays homage to the purple team’s history and identity.

Feyenoord Rotterdam x Peuterey

Peuterey looks to Europe, and signs an exclusive partnership with Feyenoord, one of the most popular football clubs in the Netherlands. For the next three seasons, the brand will dress the players and staff of the men and women’s team outside the field, bringing our Italian style to this major international sport context. The project strengthens the brand’s expansion abroad, portraying a dynamic, elegant and increasingly global vision.

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Peuterey XMAS Party 2024

On 11 December, Peuterey renewed its traditional and exclusive Christmas event - the Peuterey XMAS Party - at the charming The Doping Bar, in Milan. A special occasion where all our friends, collaborators, and fashion, design, entertainment and press celebrities gathered to celebrate. The intimate and sophisticated atmosphere was the ideal backdrop for a night of sharing and conviviality, made even more precious by toasts, spontaneous conversations, and an extraordinary live performance, which involved and engaged the guests in a unique moment. A special thanks to everyone who took part in the event, making it a truly unforgettable night, and confirming the strong bond that unites us. Some of the attending guests included: Giulia Salemi, Pierpaolo Petrelli, Edoardo Purgatori, Serena De Ferrari, Riccardo De Rinaldis, Ambra Cotti, Benedetta Quagli, Mattia Basso, Giulia Petronio.

Peuterey Xmas Party 2023

On 13 December, Peuterey celebrated the beginning of the Holiday season with an exclusive event: the Peuterey XMAS Party. The event was held at the sophisticated American cocktail bar Rumore Club, which just opened within the Portrait Milano - an intimate, magical and welcoming venue, perfect to gather friends and brand aficionados. The guest list included influencers, actors, journalists, fashion industry professionals and socialites of the Milanese scene, all together to celebrate with toasts, hugs and an exciting live performance. Some of the attendees included: Cristina Musacchio, Paola di Benedetto, Alvise Rigo, Jenny De Nucci, Serena De Ferrari and Beatrice Quinta.

LABA Firenze | 20th Anniversary

As part of the series of events organised for the 20th anniversary of LABA Firenze, the traditional end-of-year #FashionDesign runway show took place on Thursday 8 July 2021 in the evocative setting of the Istituto degli Innocenti. Also presented on the runway was a selection of jackets, outerwear and coats created through the collaboration between Peuterey and Lectra. Among these designs — interpretations of the contemporary, cosmopolitan and sustainable world of Peuterey Plurals — Vittoria Iannelli was awarded the opportunity to undertake an in-company training experience. Congratulations and welcome to Peuterey Group!

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