Designing a new model is like imagining the future. The sketch - the origin of the entire creative process - is filled with values, visions, personal feelings and global contaminations. Our designers are inspired by natural landscapes, modern architecture, and the vibrant energy of metropolitan cities, to bring unique concepts to life. This magical moment blends past, present and future into one, with every detail being meticulously refined to meet the latest trends, and the needs of a sophisticated and discerning customer. Every element - colour, shape or material – contributes to shaping the story of each piece, making the brand’s distinctive uniqueness truly tangible.

If the sketch sparks a creative idea, the final product is the result of meticulous research and the selection of the finest technical materials, fabrics, padding and functional details. This is where the idea takes shape, and every choice becomes crucial: the sketch is enriched with a bill of materials - the identity card of each creation - where every detail is carefully considered. The past often paves the way for future trends, creating the perfect balance between tradition and innovation. Sustainability is a fundamental pillar of this journey, guiding decisions toward a more responsible future without compromising on excellence.

Lines and proportions, cuts and measurements: at the pattern making unit, creativity meets highly technical know-how, giving life to a process where cutting-edge technology and craftsmanship live side by side, in perfect harmony. The result is the pattern, an essential guide to translate the initial idea into a tangible 2D object. The pattern is a technical drawing that represents every part of the garment, and it is used as reference for cutting the fabric. Precision is at the core of every subsequent step, ensuring that each detail aligns with the brand's promise.

Precision and care are essential in the creation of a Peuterey prototype, a meticulous process carried out by our expert tailors at our headquarters in Altopascio (Lucca). This is where the creative vision finally comes to life: fabrics are cut, sewn, and assembled, transforming the initial idea into a tangible garment. During this phase, designers, tailors and product team work closely together to refine the original concept and seamlessly adapt it to the production phase, ensuring it meets Peuterey's high standards for durability, quality, technical performance and fit. This meticulous process enhances every stylistic and functional detail, through teamwork that confirms the validity and feasibility of the choices made throughout the journey.

The final step of this exciting journey is quality control, a crucial moment where we make sure every finished product meets the brand's high-quality standards. Every stitch, every zipper, every detail is carefully examined, because we are committed to deliver a product that fulfils the initial promise of durability, weather protection, lightness and functionality, ready to accompany you in your everyday adventures. At this stage, the heart and mind of our work, rooted in Italy, come together to guarantee that only truly impeccable items are branded under Peuterey's name. Each piece that passes these checks becomes an ambassador of our passion and dedication, sharing our values of excellence, quality and attention to detail with the world.

The Peuterey Group pursues its commitment to sustainability, as testified by the progress illustrated in the annual report. A powerful photovoltaic plant is currently being installed to significantly reduce the environmental impact caused by the energy supply. Moreover, the company renews its social engagement, through the SA8000 certification, ensuring equal work conditions, health protection, safety and respect for all employee’s rights. On the road toward a #betterfuture, Peuterey is striving to obtain the certifications concerning the use of low-environmental-impact materials that respect animal welfare and the ecosystem. All our products are designed to last and manufactured to offer quality and long-lasting resistance. Every item is covered by a 24-month warranty and an ongoing maintenance, care and repair service, in order to preserve its technical performance, aesthetics and function.