#EVERYDAYCHALLENGE

THE REAL CHALLENGES ARE THE DAILY ONES

#everydaychallenge

The daily challenges are the ones hidden among the folds of everyday life: juggling in the jungle of a supermarket, conquering Mont Blanc one bite at a time, managing to tame a fierce cat and exploring around to find wi-fi!

Nowadays, it's much more likely to get lost looking for a taxi than chasing mysterious treasures.

This is the concept of the new Peuterey FW19 ADV campaign made by the communication agency Armando Testa. With the creative direction of Michele Mariani, the Fall Winter 2019/20 campaign introduces a new pay off, in line with the philosophy based on the Brand’s realitytelling: "Life is an everyday challenge".

A message of immediate comprehension that enhances the soul of the brand, a synthesis of dream and substance, elegance and functionality, adventure and everyday life: the eternal dualism of the authentic man, who chooses Peuterey as a traveling companion to face all the daily challenges of life.