BETTER FUTURE IS OUR EVERYDAY CHALLENGE

#BETTERFUTURE

We’ve been tangibly committed to sustainability for some years now.
Our goal has always been to create practical, essential fashion that will stand the test of time.
We strive every day to limit the environmental impact of our products, prioritising research, minimizing waste and recycling materials.
But our targets for securing a better future through sustainable growth go even further:
we’re investing in gender equality and only work with partners who share our standards of sustainability and social responsibility.

Our advertising campaign for Fall Winter 2020/21 looks ahead to the future
with the claim “Better Future is our everyday challenge”, created by the Armando Testa
agency under creative director Michele Mariani and shot by photographer Emilio Tini.
The project highlights our values and commitment, reflecting the expectations of an increasingly aware, perceptive audience.
The campaign will run in the press, on billboards and across the entire digital ecosystem.

In these truly historic times, our daily challenge is to look to the future.
As a result, the campaign stars some exceptional models, the “everyday heroes” of tomorrow: children.

They bring the designs to life with their innocent, carefree spirit,
inviting the public to reflect and renew their responsibilities.

Gallery

Watch the FW2019 campaign again

THE REAL CHALLENGES ARE THE DAILY ONES

#everydaychallenge

The daily challenges are the ones hidden among the folds of everyday life: juggling in the jungle of a supermarket, conquering Mont Blanc one bite at a time, managing to tame a fierce cat and exploring around to find wi-fi!

Nowadays, it's much more likely to get lost looking for a taxi than chasing mysterious treasures.

This is the concept of the new Peuterey FW19 ADV campaign made by the communication agency Armando Testa. With the creative direction of Michele Mariani, the Fall Winter 2019/20 campaign introduces a new pay off, in line with the philosophy based on the Brand’s realitytelling: "Life is an everyday challenge".

A message of immediate comprehension that enhances the soul of the brand, a synthesis of dream and substance, elegance and functionality, adventure and everyday life: the eternal dualism of the authentic man, who chooses Peuterey as a traveling companion to face all the daily challenges of life.