The movement stems from the basic acknowledgement that fashion design should be a matter of form following function.

We believe that clothing, first and foremost, should satisfy the utterly human necessity of representing oneself within society while being something useful and functional, day by day.

The reality of everyday life is far more challenging than any fiction: it requires the supreme effort of being yourself. Life is an everyday challenge. Clothing should follow suit, making the person come through, not the designs he or she is wearing. Thereafter we call for a new realism: one that puts fashion design at the service of customers, not the other way round.

We herald clothing as functional, modular and adaptable as uniforms: for people who think, dream, create. Uniform does not mean uniformity. On the contrary, it means clothing at its most useful and democratic. Pieces that serve a purpose and put the wearer to the fore, because a uniform makes the person more important than the clothes.


Peuterey feels an affinity with individuals who live and have no interest, nor time, for exhibitionism. People who give back to society and form bonds, families, units. People who need to be clothed, not costumed. We strive for designs that are soulful and timeless. Truth, honesty, purposefulness: that's the new luxe. While fashion vanishes in the perilous lands of storytelling, we are advocates for #realitytelling. The story is up to our customers, day by day.

In this scenario, we are aware of how the concept, production and distribution of our collections have an impact on the environment and on society as a whole. Therefore, we are everyday committed to respect, sustain and generate values for all the actors involved today and tomorrow.

Being committed to sustainability, our daily challenge is to be responsible and transparent with the communities of people we meet, whether they are employees, partners, stakeholders or customers, so that we can build a better future together.




Our headquarter is in Italy and our production sites are based in Europe or in other countries at low risk, which means that the standards for fair working conditions are more than respected.


The eight standards for fair working conditions are:
1. No forced labour
2. No discrimination in the workplace
3.Child labour is not tolerated
4. There is freedom of association and collective negotiations
5. A living wage is provided
6. Reasonable working hours are given
7. Safe and healthy working conditions are provided
8. Every employee have a legally binding employment contract
Even when we do not operate in our own factory, we feel responsible for ensuring that all the people who work for us respect these standards and the adherence to the above requirements is regularly monitored.




Peuterey srl is aware of the challenges and opportunities that the market imposes and of the need to make choices in line with the principles of sustainable development and protection of the safety of its workers.

The main lines of action that the Group intends to follow regarding environmental protection, safety and health at work are:
‚ÄĘ Adoption by the organization of additional rules and regulations with respect to the mere legal requirements concerning their environmental aspects and their health and safety risks;
‚ÄĘ Adoption of measures aimed at eliminating the dangers where possible and reducing the risks to health and safety;
‚ÄĘ Adoption of measures aimed at improving the environmental sustainability of processes;
‚ÄĘ Assessment of the impacts on the environment and on health and safety associated with the supply chain;
‚ÄĘ Ideation, realization and offer of sustainable products, also considering the indirect environmental impacts;
‚Äʬ†Promotion towards the interested parties of the actions that the organization undertakes and the results it achieves in the context of environmental sustainability and the promotion of health and safety in the workplace.




Peuterey is committed to conducting its business in accordance with the highest ethical standards, complying with all applicable legislation and regulations, so as to prevent all unethical or illegal conduct.
In no case the pursuit of the interest of the Group may justify conduct contrary to the principles of legality, honesty and integrity.

Peuterey undertakes to act honestly, loyally and transparently, respecting the commitments made and avoiding behaviours such as to derive undue advantages from disadvantageous positions of subjects outside the organization and by acting according to good faith.
The top management must be an example and a reference model for all employees, showing flawless conduct in the exercise of the activities of competence, constantly promoting a strong sense of integrity, the spirit of collaboration, trust, mutual respect, cohesion and team in order to systematically protect and improve the corporate climate and the Group's image.




Peuterey occupies a unique position in the international style scene, standing out as an Upper Premium Brand in the high casualwear segment, thanks to its extremely competitive Quality/Design/Price relationship.

Its mission is to offer an innovative, high-quality, versatile product, suitable for all occasions (24/7), merging Style and Functionality at ‚ÄėValue for Money‚Äô ‚Äď that is at a reasonable, carefully considered price point, which takes into account the consumer‚Äôs actual requirements and spending capacity ‚Äď meticulously considering also the environmental footprint of its production.