Peuterey Plurals by Tony Effe collection is here. In this new capsule collection, Peuterey Plurals’ bold attitude meets Tony Effe’s - icon of the Italian music scene, artist with millions of fans, symbol of a no-label generation - personal style. Tony interprets fashion in an authentic way, by mixing streetwear and luxury, in perfect harmony with Plurals’ brand values.

After being personally involved in every step of the creative phase, Tony had fun experimenting with volumes, materials and accessories to create a collection that is a direct expression of his style.

With this capsule, Peuterey Plurals continues to push fashion boundaries, by blending different aesthetics, languages and cultures to address a generation that made being unique, evolved and free to express itself its signature style.

The resulting capsule is genderless and deeply rooted in a contemporary urban aesthetic. Essential pieces, full volumes, bold nuances. A line designed for people who express themselves through what they wear.

With this capsule, Peuterey Plurals continues to push fashion boundaries, by blending different aesthetics, languages and cultures to address a generation that made being unique, evolved and free to express itself its signature style.

The resulting capsule is genderless and deeply rooted in a contemporary urban aesthetic. Essential pieces, full volumes, bold nuances. A line designed for people who express themselves through what they wear.