PITTI 97 | MODARTECH

During Pitti 97, the iconic Peuterey items have been reinterpreted thanks to creativity and technology by the students of the Modartech Institute in collaboration with Lectra, presenting the first capsule collection created for the Tuscan brand.

The TALENT LAB project started with a brief from the company to reinterpret its outerwear through an innovative key: Peuterey evaluated all the students' works and created the winner’s items in-house. The programme resulted in a business collaboration for a Modartech student: Mirgena Koci.
Thanks to the Urban Retrò collection, characterized by Sixties and Seventies-inspired cuts and geometries and references to the paintings of Lucio Fontana, Koci was selected by Peuterey to join the brand's style department.

Peuterey always open to enthusiasm and creativity of young talents, guiding them in an internal training path with designers and product managers.

GALLERY