Peuterey presents its new Autumn/Winter 2025-26 campaign, using an intimate, poetic visual language. The theme “Nature: my refuge, my freedom” is inspired by an imaginary country chic setting, where British elegance and freedom live together in harmony.
Designed by Brett Lloyd, the campaign plays out in sophisticated interiors and suspended landscapes, in a historical residence on the shores of the lake. The natural light lightly touches spontaneous gestures and whispered emotions, telling the story of a minimalistic, authentic aesthetic.
Velvet padded down jackets, waxed parkas, enveloping knitwear with earthy tones - walnut, forest green, terracotta, and deep ocean blue - translate the spirit of the season in a practical, sophisticated style.
With this campaign, Peuterey confirms its vision of quiet luxury: minimalistic, practical and timeless, in harmony with those wearing it and with the world.