Peuterey & Vespa


PEUTEREY AND VESPA JOIN VENTURE AT MILAN DESIGN WEEK The prestigious Italian multifaceted excellence will be celebrated during Milan Design Week through an exclusive partnership between Peuterey and Vespa.


The two brands have teamed up to develop a co-branded see now-buy now capsule collection, which will be immediately available at selected flagships of the two brands, at their online shops, as well as La Rinascente department store in Milan.
The unisex capsule, combining the elegant, dynamic aesthetics of both Peuterey and Vespa, which share the same attention to beauty and functionality, includes a field jacket, a helmet and goggles. The trans-seasonal outerwear piece, featuring a detachable lining and a foldable hood, is crafted from a lightweight, waterproof fabric, which is combined with a membrane to make the jacket comfortable and breathable. The helmet, which shows a degrade metallic effect, as well as the goggles, are worked in a black tone with beige stripes.

The capsule will be the protagonist of a special installation, which Peuterey and Vespa will display in the courtyard facing the Tuscan outerwear specialist’s showroom. Visitors will be welcomed in a multicolor “Journey Box,” which will recreate the atmosphere of a road-trip on a Vespa with screens displaying dynamic images of energetic city views and a fan simulating the wind blowing through the hair.
The windows of Peuterey and Vespa’s Milan flagships, located on Via della Spiga and Via Broletto, respectively, will be dedicated to the co-branding project.